Earls / Steak Redemption
Using food blogs and restaurant review sites, we found people online who had bad steaks at some of the best steak restaurants in Canada. With the help of social media, newspaper, and posters we invited them to have their bad steaks redeemed by great steaks at Earls. We further reinforced our great steaks with in-store collateral, including coasters and custom engraved steak knives. People who attended a steak redemption night left great reviews of steak at Earls. The word about Earls’ great steak spread and steak sales increased 90%.